Our Client Case Studies.
HVAC
Challenges:
The HVAC and plumbing client faced issues with irrelevant search queries and clicks, which led to budget inefficiencies. Additionally, the competitive nature of the niche required precise lead handling and budget allocation to achieve cost-effectiveness.
Solutions Provided:
Through the use of negative keywords, Thrive Local Leads effectively reduced irrelevant traffic, focusing the budget on high-intent keywords. This strategy resulted in a lower cost per acquisition (CPA) and significantly improved conversion rates.
Auto Service
Challenges:
The auto repair client encountered issues with low search volumes and the need for cost-effective lead acquisition, which required strategic ad targeting and a high-converting landing page to attract local customers within budget constraints.
Solutions Provided:
Thrive Local Leads developed targeted Google Ads campaigns and a specialized landing page, successfully lowering the cost per acquisition (CPA) to $22.41 and achieving a conversion rate of 26.9%. Adjustments to ad placements and CPC further optimized results, making the campaign effective despite limited search volume.
Pest Control
Challenges:
The pest control client needed to drive new customer leads, with a focus on phone call conversions. High competition in the area also required targeted strategies to optimize ad performance and control costs.
Solutions Provided:
Thrive Local Leads implemented mobile-focused strategies, including call-only campaigns, mobile bid adjustments, and call extensions, to maximize phone call leads. These adjustments led to nearly all conversions occurring through phone calls, achieving a cost-effective CPA and a conversion rate of 32.97%.
Chiropractic
Challenges:
The chiropractic client aimed to increase lead generation while expanding into new locations, facing challenges in managing bid strategies and filtering non-converting traffic.
Solutions Provided:
Thrive Local Leads implemented a hands-on approach with a customized bidding strategy, refining keywords and targeting by location and device. This focused campaign management increased conversions by 20% and reduced the CPA by 21%, effectively supporting expansion and improving lead quality.
